Lifestory Research, one of the most extensive and longest-running independent research programs, announced the results of 2024 America’s Most Trusted Hand and Power-Tool brand studies. These annual studies are a cornerstone in understanding how consumers perceive the most prominent brands within specific product marketplaces.
DEWALT, a Stanley Black & Decker brand and provider of total job-site solutions, took the lead in both the hand and power-tool categories. This marks the third consecutive year that consumers have rated DEWALT as the most trusted power-tool brand. The study is based on 7,330 opinions of people surveyed in the U.S. over the last 12 months.
DEWALT secured the highest trust rating with a remarkable Net Trust Quotient Score of 121.2 in the power-tool category. The company also maintained the highest trust rating among the most popular hand-tool brands with a Net Trust Quotient Score of 123.5.
The America’s Most Trusted studies are conducted annually to examine consumer sentiments toward leading brands in specific product categories. With a large-scale survey completed by consumers actively shopping for the products in each study, the studies provide robust insights into brand trust.
Designed with a large sample size to ensure confidence in the results, these studies are independently conducted, free from the influence of any single brand bias. The study now performs over 75 product studies, including the two studies about consumers shopping for hand and power tools.
For more information about the Lifestory Research 2024, America’s Most Trusted Power Tool study, click here.