Haydon Corporation, a U.S.-owned national manufacturer of high-quality metal framing and industrial construction applications, is expanding and transforming its brand identity to represent a people-first commitment to the company’s purpose and potential.
The new brand identity was revealed to Haydon associates with a values-first internal launch day in mid-October. It was then shown externally at the Specialty Tools & Fasteners Distributors Association (STAFDA) conference in early November. In 2024, the team will continue to engage in, and support industry events and associations focused on education, advocacy, and innovation.
As part of the rebranding, Haydon is investing in tools and technology, including an enhanced website, providing a more intuitive navigation experience and seamless interactions with Haydon’s quoting and ordering tools. It will also expand its distribution footprint by opening its state-of-the-art facility in Stow, Ohio.
Strategically located to better service the growing demand of the Midwest market, the new facility will provide shorter lead times, increased inventory, and more reliable service. Haydon offers high-quality clamps, brackets, fittings, hardware, grip locknuts, and more.
“While our business has transformed dramatically over the past two years, our commitment to a family-owned, people-first culture has remained steadfast,” said Heather Smith, VP of Brand, Marketing, and Customer Experience. “The rebrand marks a new Haydon both inside and out, with our strategy hyper-focused on living our values and on a deepened commitment to meeting and overserving the evolving needs of our core customers.”