General Motors (GM) announced a more than $71 million investment to establish a new campus in Pasadena, California, for GM’s Advanced Design Center operations — a move that will substantially increase the center’s capacity and create more jobs in the area.
The nearly 149,000-square-foot campus will make room for expanded advanced technology teams that will help accelerate GM’s goal of zero crashes, zero emissions, and zero congestion.
GM’s advanced design team focuses on developing concept and future mobility projects that fall outside the scope of existing production vehicle programs.
Creating alternative mobility applications can reveal opportunities for transformative innovation and help influence future GM products and services while exploring new growth opportunities for the company.
The new facility will also amplify GM’s role in the age of connected mobility, providing the latest tools, equipment and workspaces that have been tactically designed to foster synergy and ideation, including:
- An innovation lab for designing, implementing, and validating new design tools
- An advanced user experience/user interface design studio
- A more efficient layout, designed to mitigate disruptions and increase efficiency of the various paint, metal, plastic, and materials workshops
- An increased footprint allowing for improved output of physical and virtual proof of concepts and show cars
- The ability to rapidly pilot visualization and immersive technology, including augmented and virtual reality
- Dedicated collaboration, research and development space for strategic internal and external GM partnerships
“The collaborative nature of this facility will provide our advanced design team, cross-functional groups, prospective employees and external partners with the environment they need to continually redefine the boundaries of future mobility,” said Bryan Nesbitt, GM executive director, Global Advanced Design and Global Architecture Studios.
The investment signals GM’s long-term commitment to maintain a physical presence in one of North America’s largest hubs for multidisciplinary design and cutting-edge innovation.
The new campus, which sits on eight acres, will expand GM’s capacity to support emerging business opportunities in areas of advanced technology, software integration, and future mobility solutions.
The announcement of the technology campus in Pasadena is part of GM Design’s broader global expansion. GM’s new Design West facility is currently under construction at the Global Technical Center in Warren, Michigan.
GM’s current North Hollywood Design Center will continue to be used for advanced design operations as work on the new facility is completed through the second half of 2022.