Stanley Black & Decker announced that its iconic CRAFTSMAN brand will be the official tools sponsor of half-a-dozen baseball (MBL) teams, including the Boston Red Sox, New York Mets, Miami Marlins, Cleveland Guardians, Cincinnati Reds, and Oakland Athletics for the 2022 MLB season.
This marks Stanley Black & Decker’s 14th year partnering with MLB teams, showcasing one of the company’s most iconic brands, CRAFTSMAN, to millions of baseball fans. Since 1927, homeowners, home builders, auto enthusiasts and master mechanics have trusted the CRAFTSMAN brand.
“We’re excited to once again partner with the MLB to showcase a powerful brand that stands for reliability and quality,” said Jaime Ramirez, executive VP of Global Tools & Storage for Stanley Black & Decker. “Our partnership with each of these six MLB clubs will enable us to engage with baseball fans and showcase CRAFTSMAN’s true American pride.”
This year’s sponsorship includes being named the official tools sponsor for each team, stadium signage, and assets and VIP experiences to allow the company to engage with its customers.
The company will use MLB assets including tickets, hospitality, ceremonial pitches, and other VIP experiences to honor tradespeople around the country including plumbers, contractors, electricians, HVAC technicians, and more throughout the baseball season.