BLACK+DECKER, a Stanley Black & Decker brand, will be releasing a new product line — reviva — offering the brand’s first sustainability-led power tools that use Eastman’s Tritan Renew copolyester. With 50% certified recycled content in the enclosures, the BLACK+DECKER reviva line will launch in early 2022.
“At Stanley Black & Decker, we work to inspire makers and innovators to create a more sustainable world, and that effort starts with us,” said Stanley Black & Decker CEO Jim Loree. “The BLACK+DECKER reviva line is our latest step in creating more sustainable products and driving innovation with purpose, in alignment with our Environment, Social & Governance (ESG) strategy and helping to achieve the United Nations Sustainable Development Goals.
Engineered in partnership with Eastman, new reviva power tools will be manufactured using Tritan Renew material produced through Advanced Circular Recycling, also known as molecular recycling. Unlike mechanical recycling, molecular recycling transforms single-use waste plastic into basic building blocks that are then used to make durable, high-performance materials.
This process reduces the use of fossil-based resources and lowers greenhouse gas emissions while providing the performance of virgin plastic materials and environmental benefits of 50% recycled content. In addition to sustainably engineered material in this new product line, reviva packaging will be frustration-free and 100% recyclable. Stanley Black & Decker is also creating and implementing programs for battery and end-of-life tool recycling.
“Stanley Black & Decker is an iconic company known for quality and reliability in each of their brands,” said Steve Crawford, executive VP, chief technology and sustainability officer for Eastman. “This collaboration is a prime example of how value chain partners who share a vision for a sustainable future and a commitment to addressing both the climate and waste plastic issues can leverage material circularity to provide solutions with technologies we have today.”
Stanley Black & Decker’s ESG strategy includes a focus on “Innovating with Purpose,” aiming to design products for circularity across the material selection, use, and end-of-life considerations, with a near-term goal of 100% reusable, recyclable or compostable packaging by 2025.
In 2018, Stanley Black & Decker joined with leading businesses and governments to sign the New Plastics Economy Global Commitment, an initiative of The Ellen MacArthur Foundation and the United Nations Environment Programme. Eastman is also a signatory to the New Plastics Economy Global Commitment.