The birth of a new brand
In my almost-nine years of being here at WTWH Media, I’ve had the pleasure to be involved in numerous new publication launches. When the company began in 2006, Design World was the sole print publication and its website was the only one under the corporate umbrella.
But as the years ticked by, our corporate management realized that certain markets were hot — readers were constantly drawn to the editorial, and advertisers kept jumping on board whenever that subject matter was covered. Eventually, Design World birthed other publications: Windpower Engineering & Development, and then Solar Power World, followed by Fluid Power World. Later came EE World and Medical Design & Outsourcing. At the same time, we were growing our websites — both vertically and horizontally oriented ones — at an even faster clip. We’ve come to joke in the office that Design World is the mothership, the initiator of so many new brands and offshoots.
So, it’s exciting for me to be able to announce our latest new publication, Fastener Engineering, and its website, fastenerengineering.com. Fastening technology covers a wide swath of items: nuts, bolts, rivets, screws, u-clips, eye bolts, rod ends, washers, and springs. Not to mention adhesives, welding, tools, and more.
As you might guess from the above history, fastening technology isn’t something new to our coverage or our editors. We’ve been writing about these very necessary (and ubiquitous) components from the start. But we now have a new way to bring you even more coverage of this industry, from technical descriptions of the products’ function to the latest industry news, and from what’s happening with distribution to personnel changes and even best practices on how to run your business.
I hope you enjoy this first edition of Fastener Engineering, and please drop me an email at [email protected] and let me know what you’d like to see in future issues.
Paul J. Heney – VP, Editorial Director
[email protected]
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