POLYCOM Industries, a 20-plus year-old adhesives, coatings, and product assembly specialist for manufacturers, has been rebranded as POLYCOM. Along with the name change, the company has created a new logo, website and is implementing new marketing initiatives.
“We wanted to reinforce our positioning in the marketplace as a highly technical, yet incredibly agile solutions provider,” said Larry Reed, sales director with POLYCOM. “We believe our new tagline ‘Custom Innovative Solutions’ reflects that promise to all of our customers.”
POLYCOM was acquired one year ago by Meridian Adhesives Group, a manufacturer and custom formulator of high-value adhesives technologies. POLYCOM is also part of the Meridian Flooring Division, along with another Meridian Adhesives Group brand, Taylor Adhesives. “We’re excited to update the brand, messaging and direction of POLYCOM,” noted Seth Gladden, director of marketing for Meridian Flooring Division.
“POLYCOM has served carpet and rug manufacturers in Dalton for over 20 years, providing custom latex backing formulations, among other solutions. We know the flooring industry very well,” observed Gary Bartley, director of technology at POLYCOM. “But a little-known fact is that POLYCOM is the only manufacturer in North America to make a water-based dispersion using reclaimed Polyvinyl Butyral (PVB) called EcoBlend. This unique ingredient can be customized for a variety of applications, such as adhesives, coatings, latex formulations, paint additives, pre-coats, primers and more, while helping customers incorporate up-cycled materials into their products for post-consumer or post-industrial recycled content.”
“Through our technical expertise and synergies with our Meridian Group partners, we can create numerous custom solutions for a range of industry categories, including: automotive, flooring assembly, merchandising, packaging, roofing, wall coverings and much more. Thanks to our EcoBlend, adhesives and coatings we can always find a solution,” added Nadeem Moughrabi, GM of POLYCOM.