Pivotree Inc., a provider of digital, frictionless commerce solutions and services, announced it will be attending B2B Online 2023, from May 1st to 3rd, 2023 in Chicago, showcasing the latest technology in commerce, supply chain, and data management.

The company will be hosting a panel discussion titled “Data Should Serve You, Not Your Technology,” along with experts from Grainger, the world’s largest supplier of industrial, safety, and fastener products and ABC Supply, one of the largest roofing and supply distributors in the U.S.

In this panel discussion, Derek Corrick, GM of Data Management at Pivotree will be joined by Michael Kaechele, executive director, IT Strategy & Delivery at ABC Supply. Aamir Burki, senior director, Merchandising Content & Search at Grainger will also join the panellists, who will share their experiences with data management, and how they got it to work for their respective organizations.

The session will focus on the scope for freeing data from systems and technologies, so it can be better leveraged as a business asset.

As B2B organizations take on digital transformation, they face a fundamental challenge: finding the right way to deal with growing volumes of data. Typical solutions like ERPs, PIMs, MDMs, and DAMs, while necessary have exacerbated a growing concern over siloed data with little or no visibility for all areas in an organization. This results in burgeoning technical debt, substandard data quality, and hindered growth.

The panel will take place on Day 2 of the conference as part of Track B: Building a Data Driven Business at 3:05PM. B2B Online 2023 attendees are also invited to visit Booth 108, where Pivotree experts will be available to help business leaders grow their businesses with end-to-end frictionless customer experiences at every stage of the buying journey through Pivotree’s unique data offerings.

Prospective clients can apply for a discount using the code B2B23SPNSR for 20% off on the current price of registration.

“We are thrilled to be participating in B2B Online this year, along with our valued customers Grainger and ABC Supply, to educate business leaders about how Pivotree’s data management capabilities can transform their business and free their data from legacy systems, holding back their digital transformation plans,” said Corrick. “Pivotree has been leading the way in frictionless commerce and our panel discussion will showcase the value and expertise that our Data-as-a-Service approach can bring to large enterprise retailers and distributors.”