Würth Industry North America (WINA), an industrial distributor of supply-chain solutions for fasteners, MRO, and safety equipment, announced that it will be launching a new Engineering YouTube Series, called Würth Knowing, on March 10th.

The series’ first season, delivered in 15 to 20 minute episodes on WINA’s YouTube channel, shares Würth’s expertise on fastener-related topics. In season two, Würth plans to expand beyond fasteners to cover a wide range of industry-related topics promoting education and innovation in the industry.

Würth Knowing was inspired by WINA’s industry-renowned Fastener Academy training. The show’s initial episodes dive into topics related to fastener engineering, bolted joint design, and fastener assembly. From basic to complex concepts — discussion, demonstrations, and testing help viewers learn and understand the science behind fastening in an educational and entertaining manner.

“We are beyond thrilled to bring this new educational avenue to our industry,” said Dan Hill, CEO with WINA. “Our engineering department has decades of knowledge and are best-in-class at supporting our customers in every aspect of their manufacturing process. Würth Knowing is just one more fantastic offering from the group that shares our expertise with our customers, the industry, and beyond.”

Hosted by Randy Lammers, WINA technical instructor, and Aaron Keevan, WINA applications engineer, in Randy’s east Texas workshop, the show aims to help viewers discover what’s Würth Knowing.

“It is exciting to be the first in our industry to offer fun, educational, fastener training via YouTube,” added Becky McMorrow, VP of marketing and business transformation. “The concept of series was inspired by an old show we all used to enjoy, Home Improvement, or really, the show on the show, ‘Tool Time.’ We filmed the show at Randy’s home workshop and it stars two of our fantastic engineers, Randy and Aaron, who bring a new level of energy and fun into learning about fastener engineering.”