Henkel, a global supplier of adhesives, sealants, and functional coatings, is continuously driving sustainability across markets. To further improve its plastics footprint the company has started to relaunch its bonding and sealing portfolio for consumers and craftsmen. The new packaging concept helps to significantly reduce virgin plastic by using up to 95% of recycled plastic made from post-consumer recyclate (PCR).
Over the last 50 years the global production of plastics has increased by a factor of about 20. Today, the majority of consumers and customers expect sustainable solutions in product packaging across all categories. To underline its commitment for sustainable packaging Henkel has announced ambitious packaging targets for 2025, which among others include a full recyclability and reusability as well as a total reduction of virgin plastics for its own product packages by 50%.
“Sustainability is an integral part of our strategy and the new packaging concept for our bonding and sealing portfolio is another strong proof point for executing against our ambitious packaging targets – without any compromise in the performance of our products,” explained Baptiste Chieze, director of marketing, Digital and E-Commerce for consumer adhesives at Henkel Adhesive Technologies. “This is an important step to further reduce the use of virgin plastic and to increase the circularity of plastic waste by using PCRs.”
With the new packaging concept for its bonding and sealing portfolio Henkel offers a sustainable alternative for consumers and craftsmen. The products marketed under well-known brands such as Pattex, Rubson, Sista, Ceresit, and Unibond include a broad variety of construction adhesives and sealants. Depending on the product portfolio the new cartridges consist of minimum 80% and up to 95% recycled plastic made from PCR.
Henkel has started the initiative with the relaunch of its Fix Construction Adhesives in Central Europe already in June 2022 and continuously rolls-out the new packaging concept among other product ranges across Europe step-by-step until end 2024.