“Global challenges that move us” are the words inscribed in Essential, the new customer magazine from Freudenberg-NOK Sealing Technologies. The magazine – which was created to address the reader in a way that awakens interest and produces emotions only achieved with difficulty in the classic seals business in the past – aims to take the reader on a trip of a different kind through the world of seals.

With large, beautiful photos, personal stories, and a mixture of information and entertainment, Essential conveys valuable insights into the sealing business. The magazine aims to package information in an interesting and eye-catching way, while presenting complex topics, new products and technical issues at the same time. The goal: to achieve a better understanding of developments and strengthen the interrelationships which establish customer trust.

Even in the online era, the existence of high quality, printed magazines such as Essential can help build a definitive brand for a company. Customers who receive Essential are encouraged in the magazine to make suggestions and ask questions about the publication, the company and its products.

Essential will be published biannually in German and English. Unlike its predecessor, Simrit Insight, which focused on general industry applications, the magazine will highlight use of Freudenberg-NOK’s products and technologies across the broad spectrum of industries including automotive, aerospace, fluid power/ handling, power transmission/ generation, machine tools, appliances and recreation.

Essential is available as a print edition and is also downloadable as a PDF from the Freudenberg-NOK Sealing Technologies website. The magazine is also available via an iPad app.

Freudenberg-NOK Sealing Technologies
www.fst.com