ElectroRep and R/B Sales will merge, forming a new division in Forward Solutions, and offer electrical supplies such as wiring, cabling, relays, fasteners, and more.
Forward Solutions, a provider of outsourced sales and marketing services, recently announced the completion of four acquisitions, including:
- ElectroRep
- R/B Sales Corporation
- Madigan McCune & Associates
- Upper Midwest Utility Sales. Forward Solutions has closed 22 acquisitions since the platform’s inception five years ago.
ElectroRep was founded in 1960, and services electrical supply manufacturers on the West Coast. R/B Sales was founded in 1977, and services electrical supplies manufacturers in the Midwest and Great Plains.
These two companies will merge to form a new division within Forward Solutions focused on manufacturers, distributors, installers, and maintenance providers within the electrical supplies space. Its product offering includes wiring, cabling, fasteners, anchors and assemblies, safety products, and many others.
Madigan McCune was founded in 1971, and services utility, telecom, and power manufacturers in the Southeast. Upper Midwest Utility Sales was founded in 1992, and services utility, telecom, and power manufacturers in the Southeast. These companies will merge into StruXur, Forward Solutions’ existing utility, telecom, and power division.
Combined, StruXur will now have geographic coverage across the East Coast, Southeast and Midwest, and its product offering includes network testing equipment, cables, transformers, grips, switches, personal tools, safety products, and cable installation, repair, identification and locating equipment, among others.
“We are incredibly excited to welcome ElectroRep and R/B Sales into the Forward Solutions portfolio,” said Joe Orednick, president and CEO of Forward Solutions. “These mergers represent a pivotal moment for our organization as we strategically invest in the electrical channel.”
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