Mack-Brooks Exhibitions, the organizer of the global Fastener Fair events, recently announced a new name, logo, and style for the Fastener Fair Stuttgart show — Fastener Fair Global. The new brand name reflects more on the international character of the exhibition, with the German show considered the flagship event of the Fastener Fair series.
The next Fastener Fair Global, the international exhibition for the fastener and fixing industry, is currently planned for March 21st to 23rd at Messe Stuttgart in Germany, is now also live with a new restyled show website.
“With the new brand, we wanted to get away from a late 1990’s design by refreshing its style with a more modern look,” said Liljana Goszdziewski, portfolio director of the European Fastener Fairs on behalf of the organizer Mack-Brooks Exhibitions.
Along with a restyled show website and name change, the organizers also launched a new logo. Building on the existing branding, Mack-Brooks Exhibitions reimagined the iconic double interlocking ‘Fs’ and the classic yellow and blue palette, trading the outdated 3D look for a bolt head in a contemporary flat aesthetic.
Combined with a modern typographic treatment, this change ensures readability and recognizability across all applications, from giant billboards and signage to small phone screens.
“As the leading trade exhibition for the fastening industry, Fastener Fair Stuttgart — now Fastener Fair Global — has continuously supported the industry throughout its technological advancements,” added Goszdziewski. “Now, we thought it was time to adapt the logo to a new digital era, as the old logo did also not fit the purpose of preserving consistency between traditional and digital advertising. Therefore, we opted for a simpler and more iconic design.”
Fastener Fair Global is the global flagship exhibition of the Fastener Fair brand. The show is the world’s meeting place for the fastener and fixing industry. It is part of a series that includes Fastener Fair Italy, India, Mexico, and Fastener Fair USA.