With 16 product unveils slated to go live between Monday, November 14 and Friday, November 18, SparkWeek is poised to redefine ESAB’s position in the global fabrication technology industries, bringing the business and its portfolio of brands into new segments and audiences.
“We are excited to host our inaugural SparkWeek and showcase innovations from across the ESAB portfolio which we know will move the fabrication industry forward with re-designed and state-of-the-art solutions for welders and metal fabricators around the world,” said Steven Molenda, ESAB’s senior director, Global MarCom and Marketing Strategies.
Each day of SparkWeek at 12 p.m. Eastern, ESAB will premiere a new announcement video at ESAB.com/SparkWeek, unveiling products around a particular theme. Viewers who attend the daily premieres will be able to ask ESAB global product managers questions in real-time. The event page will also feature information about the new products.
ESAB SparkWeek’s announcement schedule:
- Monday, November 14: Portable Welding
- Tuesday, November 15: Software, Filler Metals, and Automation
- Wednesday, November 16: Cutting
- Thursday, November 17: PPE, Shop Welding, Industrial Productivity, and Gas Control
- Friday, November 18: Industry Changing New Product Announcement
“From game-changing portable welding products to industrial and automation product announcements, ESAB is continuing to redefine power, productivity, and performance in the fabrication industry,” added Molenda.