NASCAR and Stanley Black & Decker — currently the world’s largest tool company — announced that American tool icon CRAFTSMAN will return as the title sponsor of the NASCAR Truck Series beginning in 2023. After serving as the series’ title sponsor from its inception in 1995 to 2008, the NASCAR CRAFTSMAN Truck Series will make its homecoming at Daytona International Speedway on February 17, 2023.
CRAFTSMAN will return as the title sponsor of the NASCAR Truck Series beginning in 2023.
In addition to the Truck Series title sponsorship, Stanley Black & Decker will further expand its presence in the sport, entering into a multi-year partnership designating the company and its iconic brands as the “Official Tools Partner of NASCAR” and “Official Tools” of all NASCAR-owned and operated tracks.
Stanley Black & Decker and its brands such as CRAFTSMAN, DEWALT, and MAC TOOLS will be put to work across all NASCAR locations. The company’s tools will be highly used in the pit crews during the big races and with the teams responsible for constructing new racing facilities across the country.
“From proud homeowners and homebuilders to auto enthusiasts and master mechanics, CRAFTSMAN has been the brand generations have trusted to get the job done,” said Doug Redpath, president of Hand Tools, Accessories and Storage for Stanley Black & Decker. “We look forward to our return in Daytona in 2023 to reunite with our loyal fans as we begin this new chapter in NASCAR history.”
NASCAR CRAFTSMAN Truck Series title sponsorship includes exclusive brand integrations on vehicles, crew uniforms, tracks, and more in addition to the branding of the Triple Truck Challenge and Championship Race entitlement. It will also serve as a platform to support the launch of new products, amplify seasonal promotions, and highlight the many ways CRAFTSMAN is building pride.
“We know NASCAR fans are brand loyal and recognize how important tool performance is in racing,” said Daryl Wolfe, Eexecutive VP and chief revenue officer at NASCAR. “We are excited to see how this official partnership deepens the connection with our racing community while also bringing back CRAFTSMAN, the brand that started it all in the Truck Series.”
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