As part of the giveaway, CRAFTSMAN invites followers on its social media channels to use the hashtag #SheBuildsPride to nominate a woman maker in their lives to win a limited edition She Builds Pride storage unit set, available exclusively via a giveaway.
“CRAFTSMAN’s She Builds Pride campaign was inspired by the countless hard-working women who perform remarkable work in their homes, yards, and communities — taking pride in every accomplishment from the simplest oil change to a complete landscape overhaul,” said Heather Kang, global chief marketing officer of Global Tools & Storage for Stanley Black & Decker. “It’s women and doers like these who CRAFTSMAN has served for generations and we are honored to recognize them this month and throughout the year.”
As part of the She Builds Pride campaign, CRAFTSMAN is teaming up with TV host and auto enthusiast Cristy Lee and esteemed furniture makers Woodward Throwbacks throughout the campaign to reflect on remarkable women who have shaped their lives and demonstrated building pride in their work.
Both brand ambassadors will feature a special moment shared with their mothers, while presenting them with limited edition She Builds Pride storage units in honor of Mother’s Day.
Followers can nominate an inspirational woman in their life now through May 15, 2022, to win a limited edition She Builds Pride storage unit combo by sharing a photo and story of the nominee building pride in her home, yard, or community. Storage units include the combination of the brand’s iconic S2000 41-Inch Rolling Tool Cabinet (CMST98270RB) and 41-Inch Tool Chest (CMST98269RB) both of which are proudly made in Sedalia, Missouri using global materials.
Nominations can be submitted on Instagram by tagging @CRAFTSMAN and using the hashtag #SheBuildsPride or by mail-in entry form. No purchase necessary to win or enter.
Click here to learn more and enter the CRAFTSMAN giveaway contest.