Commercial Metals Company (CMC), a global solutions provider to the construction industry, has unveiled a refreshed identity to better represent the goals, commitments, and evolution of the 108-year-old company.
CMC recently acquired new companies — including Tensar and EDSCO Fasteners — and is rebranding to reflect its growth.
From a single scrap yard in Dallas, Texas, in 1915, CMC has grown into a Fortune 500 company with hundreds of facilities and nearly 13,000 employees serving customers around the globe. The company has updated its branding and logo to better reflect its expansion into new markets and its commitment to developing innovative and sustainable products and solutions for its customers.
“Recent important acquisitions, including Tensar, Tendon Systems, and EDSCO Fasteners, are critical examples of CMC’s move beyond its roots in steel production to new opportunities across the construction industry,” said Peter Matt, president and CEO of CMC. “We are thriving and as we’ve evolved, how we present ourselves to the world needs to change too.”
For more than a century, CMC has been recognized as a metal recycling and steel-making company,” added Matt. “Our original name, Commercial Metals Company, made sense as we acquired companies that fell under our umbrella as a metals company. But as we began executing on CMC’s growth strategy to expand the scope of products and solutions we provide to our customers beyond metals, we identified both a need and an opportunity to portray the company in a different way.”
As a result of this rebranding effort, Commercial Metals Company will now market the company and its products under the name CMC, the abbreviation by which the company was already known and commonly referred to by customers around the world.
Next, it’s debuting an updated logo. Sleek and modern, the mark is designed to convey the strength, reinforcing and sustainable nature of CMC’s diverse construction products and solutions. Finally, CMC’s existing tagline, “It’s what’s INSIDE that counts,” speaks not only to the nature of the company’s products found in critical infrastructure worldwide, but also to its culture and the employees who produce them.
“Together, these elements form an identity that represents the people who make up CMC today — innovative, diverse, filled with energy and ready to conquer the challenges ahead,” said Matt. “It’s both a nod to our company’s roots and the promise of a bright and sustainable future.”
Filed Under: Fastening + joining, Fastener industry news