The Adhesive and Sealant Council (ASC), the North American trade association dedicated to representing the industry, announced that Brian Peters has joined the ASC team as Director of Membership and Industry Programs.

In his role, Peters will be responsible for growing ASC’s membership and enhancing member programs and services that increase ASC’s value proposition. Additionally, he leads two strategic efforts intended to accelerate the adoption of adhesives and sealants among end-user stakeholders within the transportation and building and construction markets.

“I am really excited to join the great team and leadership at the ASC,” said Peters. “I look forward to engaging with present members within the ASC, as well as having a keen eye toward continued growth — truly serving our membership and fulfilling our mission.”

Peters offers 12 years past association membership experience, serving as regional manager, membership director, and strategic partnership manager within the wholesale distribution and transportation industries. He graduated from Missouri State University with a Bachelor of Science in Psychology and earned an MBA degree from Fontbonne University in St. Louis.

“[Peters] brings to ASC an impressive background in membership development and engagement strategies that will drive membership growth and organizational value,” said Bill Allmond, ASC president. “He joins the team at an ideal time, with the World Adhesive and Sealant Conference only weeks away and while multiple new strategic initiatives are underway as part of ASC’s new strategic plan.”